B2B Demand Gen Website
Rebuilt a B2B website to improve conversion pathways and content performance.
WebSEOB2B
Service-page conversion
+35%
Bounce rate
-18%
Qualified inquiries
+22%
Overview
We delivered a conversion-first site architecture with improved metadata, performance, and navigation clarity.
Challenge
Content was fragmented, navigation was inconsistent, and teams lacked clear pathways from discovery to inquiry.
Solution
We implemented modular page templates, improved technical SEO, and introduced better internal linking between services and proof points.
Results
- • Higher engagement on core landing pages
- • Improved content discoverability through internal links
- • More consistent lead quality in inbound pipeline
Stack
Next.jsTypeScriptTailwind CSSGA4
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